Sách - TikTok Boom - The Inside Story of the World's Favourite App by Chris Stokel-Walker (UK edition, paperback)

Ships from and sold by EXPERAL Singapore Publisher: Simon & Schuster UK Origin: United Kingdom (Imported) ISBN 13: 9781912454822 Condition: Brandnew Binding: paperback Pages: 272 Dimensons: 198 x 129 x 25 | 230 (gram) ---------------------------------------- "A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller - this one does." - Azeem Azhar, Founder, Exponential View In April 2022, TikTok overtook and WhatsApp to become the world’s favourite app. A whole generation informs, entertains and expresses itself on TikTok. How has it outshone its rivals in just a few years? Journalist and author Chris Stokel-Walker tells the inside story of the app for the first time in TIKTOK BOOM. He has interviewed scores of people connected to the short-form video platform, including current and ex-employees and some of its biggest stars, gleaning never-before-seen insights into its influencer ecosystem. Unlike the vast majority of apps popular in the West, TikTok is Chinese, not American. TIKTOK BOOM deals with the impact of TikTok’s Chinese owners, ByteDance, have had including enforcing content guidelines that may surprise many users – and the geopolitical battle between East and West for social media. Most of all, this is a gripping read about a roller coaster tech story. Praise for TikTok Boom: "TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.” - Damian Collins, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers. - David Craig, Clinical Professor, USC Annenberg "It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world." - Rui Ma, founder, Tech Buzz China" This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy. Deeply researched and engaging, it breaks down some of the biggest questions for the future of work and culture." - Li Jin, Atelier Ventures A whole generation informs, entertains and expresses itself on TikTok. How has it outshone its rivals in just a few years? Journalist and author Chris Stokel-Walker tells the inside story of the app for the first time in TIKTOK BOOM. Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....