Drucker On Marketing: Lessons from the World's Most Influential Business Thinker

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing.Although he didn't approach marketing with the same systematic rigor he reserved for management, Druckeraddressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.Drucker on Marketing is the first comprehensivelook at the marketing wisdom of one of modern history's most influential business thinkers.A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out hismost salient ideas on marketing, and constructedthem into a framework that not only outlines Drucker's marketing philosophy but provides practical advice onhow to achieve marketing goals in today's business setting.The book is organized into five thematic sections:The Ascendancy of MarketingInnovation and EntrepreneurshipDrucker's Marketing StrategyNew Product and Service IntroductionDrucker's Unique Marketing InsightsFor Drucker, profitability should not be the main focus of a business.The customer should be; the market should be.He didn't consider marketing as one of many tools to generate profits.Rather, he viewed marketing as the driving force of business, a philosophy for defining andcapturing the most enriching customer opportunities.Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....